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Nicholas Soper My name is Nicholas Soper, I have an honors degree in Medialab Arts, I ran my own web design and internet strategy company from 2006 to 2010 in Cape Town. After that I helped start the digital unit of the Bester Burke Slingers advertising group, which I currently head up.

19 January 2012 ~ 0 Comments

New Look Windows Website

In 2007 my company built a new website for NewLook Windows. At the time they were the only company in Cape Town selling PVC Double Glazed windows. The website was a marketing tool for them, so the site was coded in xhtml/css and had plenty of keywords for Double Glazing. After a month of being [...]

19 January 2012 ~ 0 Comments

Apurimac Media Website

Back in 2006 I helped Apurimac Media build their website. Working with Will and Andre who were running the business at the time was a pleasure. The website was coded in xhtml/css and included a cool little flash header that represented the Apurimac River and the key words of the business. Here are some of [...]

19 January 2012 ~ 0 Comments

Pennypinchers Website

Pennypinchers Homepage

In 2007 my company at the time redesigned the Pennypinchers website. It was a fairly large project which some unique problems to solve. The first was the website was hosted internally on a 128kbit Diginet line that was shared by the support office. This resulted in very poor connectivity to the outside world, with multiple [...]

17 January 2012 ~ 0 Comments

The Camry Effect

Great work by Saatch & Saatchi [LA] and Resn who created site for The Camry Effect. Camry Owners across the US were asked to share their stories, their experiences and their special moments which happened behind the wheel of their Camry’s. These collective moments created a greater whole they call the ‘Camry Effect‘. The site is [...]

02 January 2012 ~ 0 Comments

Getting started with MAMP on a Mac

This is a neat little trick I learned while using MAMP over a network that I wanted to share. It is not intended to be a post for beginners, but for someone who already knows how to use mamp and setup a database. If you want to browse your working files in MAMP you normally open [...]

01 December 2011 ~ 0 Comments

Helping out the bloating web

In a world where the internet is growing at an astounding rate, we have access to much more content than we ever did before. Every day there is more content online. Every day search engines are indexing more and more pages, and that means publishers are competing even harder for their share of voice in [...]

16 November 2011 ~ 0 Comments

Ad Agency To Focus Exclusively On Cat Videos

This is a new video making the rounds from John St., a Toronto digital marketing agency. It’s a hilarious take on viral video marketing.

25 June 2011 ~ 0 Comments

Google hits a billion visitors in May

Found this great article on CNET about Google hitting a billion visitors in May. What I found pretty interesting was that out of the 1,009,699,000 visitors in May 2011, 13.5 percent of the visitors were made up by South African users. That’s roughly 13.6 Million visitors from South Africa. What’s interesting is that the population [...]

25 June 2011 ~ 0 Comments

Great Ad for Ford’s Park Assist

Reminiscent of that award winning Honda Accord advert, Ford’s Park Assist ad is a great idea that has been executed really well. It ties together stuff doing the domino thing, and cute (but really smart) animals doing cute and clever stuff, to eventually parallel park a car. So easy

29 May 2011 ~ 1 Comment

Mobile advertising in SA to double

Mobile advertising in SA to double

I work a lot in the mobile space and there is currently a boom happening in South Africa – brands are scrambling to go mobile. This is excellent as far as making brands accessible to many more South Africans without desktop internet access (which represents a huge number). As service providers we need to play [...]