The After Hours Athletes

Since the nineties PUMA made their money from positioning themselves as a fashion brand rather than a sports brand, which is clever when you consider that only 10% of all sportswear sales are actually used for sport.

PUMA Social honours these after hours athletes. Cool video below.

Nicholas Soper

About Nicholas

I am passionate about working in tech, travel, solving problems and helping people. I also love being active, surfing and being outside. From England and currently living in Cape Town, South Africa. Say hi! Learn more about Nick.