Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology [...]
The South African mobile operator scene just got shaken up.. Again. On top of Cell-C’s crazy expensive (R160 million) advertising campaign of recent months, Telkom just went ahead and launched a new mobile network. Some might say #Boom at this point
I just found a press release in Advantage magazine with a small snippet about what I am working on at the moment – Two Dry Sticks.
As 3D gets better and better it becomes harder for the observer to discern what has been filmed, and what has been created in 3D. Blurring the lines of reality makes it easy to suspend disbelief and become more immersed in the story being told. Good for storytellers.
This is a nice example of really good [...]
Ever needed to log into multiple accounts (Facebook/Twitter/Google) in the same browser? Multifox lets you create multiple unique identities, or sessions, all from one browser.
Ever had regrets? Ever wanted to learn from other peoples wisdom? This post is from a nurse who recorded the regrets of patients who were on their death beds. Compelling stuff.
Since the nineties PUMA made their money from positioning themselves as a fashion brand rather than a sports brand, which is clever when you consider that only 10% of all sportswear sales are actually used for sport. Watch the video….
There is a bit of a buzz surrounding Augmented reality at the moment and how brands can leverage this technology to engage consumers. This article looks at what Augmented reality is, what you can do with it, what technologies are available and how we can transcend gimmicks and add utility to brands through Augmented Reality.
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