This might be a little old, but I just got sent this video of Samsung’s 3D projection onto a building in the Netherlands. It’s quite an interesting application of projection into a 3D surface, and they really went the whole hog on integrating social media and location based apps. Below is the video and below [...]
Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology [...]
Since the nineties PUMA made their money from positioning themselves as a fashion brand rather than a sports brand, which is clever when you consider that only 10% of all sportswear sales are actually used for sport. Watch the video….
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