Nicholas Soper

Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology [...]

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Love this package design

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There is a bit of a buzz surrounding Augmented reality at the moment and how brands can leverage this technology to engage consumers. This article looks at what Augmented reality is, what you can do with it, what technologies are available and how we can transcend gimmicks and add utility to brands through Augmented Reality.

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