Workonline Communications Branding

Workonline-Communications-Branding

I’ve done a few logos in my time, mainly for personal projects, but not lately and especially not a full set of brand guidelines for a client.  This would have been something I briefed into the creative studio in my Agency days. So when a close friend of mine and co-founder of Workonline Communications asked […]

&Threads Online Fashion Boutique

&Threads Online Fashion Boutique

Update: I’ve not been involved with &Threads since May 2015. I’ve been working on the &Threads Ecommerce store since January 2014. It takes a long time to build a startup from the ground up and I have a lot of respect for anyone who has done it. I’m not saying I didn’t have respect for startup […]

Ambi Pur Augmented Reality

Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology […]

Juice Packaging Design For Kids

Love this package design

Augmented Reality – Gimmick or Utility

There is a bit of a buzz surrounding Augmented reality at the moment and how brands can leverage this technology to engage consumers. This article looks at what Augmented reality is, what you can do with it, what technologies are available and how we can transcend gimmicks and add utility to brands through Augmented Reality.