The 6 Pillars of Successful eCommerce

Pillars Of Ecommerce

I’ve been working in eCommerce for a while and I thought I’d share the some of the lessons I’ve learned about the fundamentals of eCommerce along the way. As with any blog post I don’t expect to cover everything – this is not an exhaustive list. The carrying power of a bridge is not the average strength of the pillars, but […]

What Makes Retailers Great in a Digital Age

What Makes Retailers Great in a Digital Age

The UK’s best and worst shops were revealed by Which? recently and it is interesting to go through the findings and see what makes retailers great in a digital age. A trend in retail currently is businesses becoming more digitally enabled. But digital is complicated. A line I came up with in a digital strategy presentation for a major […]

How Operational Changes Can Boost Online Sales

Apple-Store

When trying to improve revenue on an eCommerce website the focus for digital agencies tends to be on improving the funnel. After all, tactics that are designed to improve the funnel should lead to increased revenue. This includes things like making buttons clearer, doing usability studies, improving page-load speeds and so on. Even if the changes result in […]