This might be a little old, but I just got sent this video of Samsung’s 3D projection onto a building in the Netherlands. It’s quite an interesting application of projection into a 3D surface, and they really went the whole hog on integrating social media and location based apps. Below is the video and below [...]
As 3D gets better and better it becomes harder for the observer to discern what has been filmed, and what has been created in 3D. Blurring the lines of reality makes it easy to suspend disbelief and become more immersed in the story being told. Good for storytellers. This is a nice example of really [...]
Since the nineties PUMA made their money from positioning themselves as a fashion brand rather than a sports brand, which is clever when you consider that only 10% of all sportswear sales are actually used for sport. Watch the video….
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