Incredible Connection are going the extra mile, or at least appearing to, on social media with this interesting social media tactic. They are one of the brands that appear to be making the valuable connection between their digital ecosystem and their retail stores. This is important because retailers with brick and mortar stores are bricking it (sorry for the pun) now that exclusively online retailers have become so aggressive and relevant.
Retailers with physical stores have an advantage over online retailers that do not, but in South Africa big brands have been slow to get online in a meaningful way and in doing so have left the door open for online retailers.
