3D Video Mapping Projection

This might be a little old, but I just got sent this video of Samsung’s 3D projection onto a building in the Netherlands. It’s quite an interesting application of projection into a 3D surface, and they really went the whole hog on integrating social media and location based apps. Below is the video and below […]

Ambi Pur Augmented Reality

Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology […]

Augmented Reality – Gimmick or Utility

There is a bit of a buzz surrounding Augmented reality at the moment and how brands can leverage this technology to engage consumers. This article looks at what Augmented reality is, what you can do with it, what technologies are available and how we can transcend gimmicks and add utility to brands through Augmented Reality.