This project was part of a brand building exercise for Fruitree Juices to emphasise the “Shake Your Fruitree” campaign line that rolled out on Facebook, Mobile Web, SMS, Out Of Home (Forecourts), Mall Activations and TV Flightings.
My role was to work with the creative team to plan the digital executions and to see the Wiimote/Balance-board game through to completion.
Below is a video of people playing the game in Blue Route mall near Cape Town
Below some of the interface scenes players would see whilst playing the game.
