Great work by Saatch & Saatchi [LA] and Resn who created site for The Camry Effect.
Camry Owners across the US were asked to share their stories, their experiences and their special moments which happened behind the wheel of their Camry’s. These collective moments created a greater whole they call the ‘Camry Effect‘.
The site is a collection of Camry stories connecting nearly 7 million Camry drivers and is a javascript behemoth. Screenshots below:
Camry Effect Landing Page
