I’ve been working in eCommerce for a whileĀ andĀ I thought I’d shareĀ the some of the lessons I’ve learned about theĀ fundamentals of eCommerce along the way. As with any blog postĀ I don’tĀ expect to cover everything – this is not an exhaustive list. The carrying power of a bridge is not the average strength of the pillars, but […]
What Makes Retailers Great in a Digital Age
The UK’s best and worst shops were revealed by Which? recently and it isĀ interesting to go through the findings and see what makes retailers great in a digital age. A trend in retail currently is businesses becoming more digitally enabled. ButĀ digital is complicated. A line I came up withĀ inĀ a digital strategy presentation for a major […]
How Operational Changes Can Boost Online Sales
When trying to improve revenue on an eCommerce website the focus for digital agencies tends to be on improving the funnel. After all, tactics that are designed to improve the funnelĀ shouldĀ lead to increased revenue. This includes thingsĀ like making buttons clearer, doing usability studies, improving page-load speeds and so on. Even if the changes result in […]