In 2014 Ecommerce exploded. People got clued up and interested in a term they just weren’t used to. Here’s why: 2014 Ecommerce Summed Up Ecommerce On The Agenda This year has been a year of online discovery for many businesses. And with that, comes Ecommerce. As soon as businesses begun to understand what Ecommerce actually means, […]
Kurt Geiger (Summer 2014)
I’ve worked with Kurt Geiger since 2010 developing their digital assets. This design is the 5th iteration of the Magento eCommerce website for their 2014 Summer Collection launch. This seasons design was iterative and meant to polish and improve on various user experience elements of the site and introduce the new seasonal feel. Kurt Geiger is […]
The 6 Pillars of Successful eCommerce
I’ve been working in eCommerce for a while and I thought I’d share the some of the lessons I’ve learned about the fundamentals of eCommerce along the way. As with any blog post I don’t expect to cover everything – this is not an exhaustive list. The carrying power of a bridge is not the average strength of the pillars, but […]
What Makes Retailers Great in a Digital Age
The UK’s best and worst shops were revealed by Which? recently and it is interesting to go through the findings and see what makes retailers great in a digital age. A trend in retail currently is businesses becoming more digitally enabled. But digital is complicated. A line I came up with in a digital strategy presentation for a major […]
How Operational Changes Can Boost Online Sales
When trying to improve revenue on an eCommerce website the focus for digital agencies tends to be on improving the funnel. After all, tactics that are designed to improve the funnel should lead to increased revenue. This includes things like making buttons clearer, doing usability studies, improving page-load speeds and so on. Even if the changes result in […]
Kurt Geiger Website (Summer 2013)
I’ve worked with Kurt Geiger since 2010 developing their digital assets. This design is the 4th iteration of the Magento eCommerce website for their 2013 Summer Collection launch. This seasons design was iterative and meant to polish and improve on various user experience elements of the site and introduce the new seasonal feel. Responsibilities include: […]
Heavy Chef of December 2012 – eCommerce
The last Heavy Chef talk for 2012 was centred around eCommerce in South Africa and the Heavy Chef team had managed to rope in some of the local heavyweights to share their insights and thoughts. The speakers were Kate Jansen of Zando, Jenna Bloch of Kalahari and Andrew Smith of Yuppie Chef. I’ve jotted down […]
Call Centres and Social Media
Being a consumer in South Africa and having to contact a call centre normally leaves one feeling anxious. 99% of the time you’re not going to get what you want. Here is one example that happened to me today with an inbound sales call centre environment. I go to the Travel Insurance Companies website, I […]