Passionate about building things that help people š
It happens quite a lot on Twitter: you’ll be scrolling through your feed and there are a bunch of images. Loads of images. Some stand out more than others. This presents a problem if you are in the game of producing assets that are published toĀ Twitter. You’ll want to produce the images that stand out, […]
Unless you’ve been hiding under a rock for the last few yearsĀ it’s virtually impossible to ignore just how fast Facebook has grown. The social network has become ubiquitous in internet users’ personal lives, and mostĀ digital professionals’ lives too. The speed at which the social network has grown is impressive, soĀ I thought I’d take some time […]
Helping clients manage their digital profiles is a reality many digital professional face these days. Facebook and Twitter have made itĀ easy to switch between accounts, but apps like Instagram, Vine and Snapchat require you to log in and out each time you want to switch profiles. This process doesn’t exactly encourage you to proactively change […]
I am proud to share a project I built Ā called Cart Republic. The projectĀ was a brain child of a few things from my design process coming together but the final motivation (for spending the time to build it) was a chat I had with Rob Hope who madeĀ One Page Love. Why? When starting an eCommerce […]
Iāve worked with Kurt Geiger since 2010 developing their digital assets. This design is the 5th iteration of the Magento eCommerce website for their 2014 Summer Collection launch. This seasons design was iterative and meant to polish and improve on various user experience elements of the site and introduce the new seasonal feel. Kurt GeigerĀ is […]
“A high percentage of effects in any large system are caused by a low percentage of variables” 80/20 Rule – also known as Pareto’s Principle, and Vital Few and Trivial Many Rule. The 80/20 rule can be observed inĀ most parts of life. If (like me) you google it you’ll see just how many topics there […]
I’ve been working in eCommerce for a whileĀ andĀ I thought I’d shareĀ the some of the lessons I’ve learned about theĀ fundamentals of eCommerce along the way. As with any blog postĀ I don’tĀ expect to cover everything – this is not an exhaustive list. The carrying power of a bridge is not the average strength of the pillars, but […]
The UK’s best and worst shops were revealed by Which? recently and it isĀ interesting to go through the findings and see what makes retailers great in a digital age. A trend in retail currently is businesses becoming more digitally enabled. ButĀ digital is complicated. A line I came up withĀ inĀ a digital strategy presentation for a major […]
When trying to improve revenue on an eCommerce website the focus for digital agencies tends to be on improving the funnel. After all, tactics that are designed to improve the funnelĀ shouldĀ lead to increased revenue. This includes thingsĀ like making buttons clearer, doing usability studies, improving page-load speeds and so on. Even if the changes result in […]