“A high percentage of effects in any large system are caused by a low percentage of variables” 80/20 Rule – also known as Pareto’s Principle, and Vital Few and Trivial Many Rule. The 80/20 rule can be observed in most parts of life. If (like me) you google it you’ll see just how many topics there […]
The 6 Pillars of Successful eCommerce
I’ve been working in eCommerce for a while and I thought I’d share the some of the lessons I’ve learned about the fundamentals of eCommerce along the way. As with any blog post I don’t expect to cover everything – this is not an exhaustive list. The carrying power of a bridge is not the average strength of the pillars, but […]
What Makes Retailers Great in a Digital Age
The UK’s best and worst shops were revealed by Which? recently and it is interesting to go through the findings and see what makes retailers great in a digital age. A trend in retail currently is businesses becoming more digitally enabled. But digital is complicated. A line I came up with in a digital strategy presentation for a major […]
How Operational Changes Can Boost Online Sales
When trying to improve revenue on an eCommerce website the focus for digital agencies tends to be on improving the funnel. After all, tactics that are designed to improve the funnel should lead to increased revenue. This includes things like making buttons clearer, doing usability studies, improving page-load speeds and so on. Even if the changes result in […]
Notes from Wordcamp Cape Town 2013
Yesterday I went to the Wordcamp Cape Town 2013. It was a lovely experience and day out of the office. Firstly whoever had the idea to book Nicholas Smal & Gareth Allison as the MC’s had a stroke of genius. They brought great comedy, woven with a tasteful level of nerdiness that the audience loved. From […]
Another Personal Website Redesign
A lot of people more successful than me have been touting the benefits of blogging regularly. I am particularly bad at keeping a journal or writing down the insightful things that fill my head. Except for paying clients, in which case I am pretty good. Recently I’ve been doing a lot more flat and thin […]
Incredible Connection Going The Extra Mile
Incredible Connection are going the extra mile, or at least appearing to, on social media with this interesting social media tactic. They are one of the brands that appear to be making the valuable connection between their digital ecosystem and their retail stores. This is important because retailers with brick and mortar stores are bricking it […]
Heavy Chef of December 2012 – eCommerce
The last Heavy Chef talk for 2012 was centred around eCommerce in South Africa and the Heavy Chef team had managed to rope in some of the local heavyweights to share their insights and thoughts. The speakers were Kate Jansen of Zando, Jenna Bloch of Kalahari and Andrew Smith of Yuppie Chef. I’ve jotted down […]