Passionate about building things that help people 🚀
I started the marketing department at Fontera together with Steve Jones. My responsibilities include managing digital marketing services, leading and managing the design team, insights and looking for innovative opportunities and solutions. But in the beginning the priority saw with optimising new and existing projects. The first project that needed attention was Fontera’s corporate website. […]
Incredible Connection are going the extra mile, or at least appearing to, on social media with this interesting social media tactic. They are one of the brands that appear to be making the valuable connection between their digital ecosystem and their retail stores. This is important because retailers with brick and mortar stores are bricking it […]
I was briefed by Ceres Fruit Juices to create a 30 second animation to promote their 200ml packs as great lunchbox additions. The video was used nationwide in trade outlets. 200ml Animatic from Nicholas Soper on Vimeo.
The last Heavy Chef talk for 2012 was centred around eCommerce in South Africa and the Heavy Chef team had managed to rope in some of the local heavyweights to share their insights and thoughts. The speakers were Kate Jansen of Zando, Jenna Bloch of Kalahari and Andrew Smith of Yuppie Chef. I’ve jotted down […]
I was reading on PopScoop that Moleskine and Evernote have teamed up to introduce a new product on the border between an iconic notebook and modern technology. The idea is you can use your smartphone to take a snapshot taken with the Evernote’s App, then handwritten words and sketches found inside the new Evernote Smart Notebook can easily […]
Being a consumer in South Africa and having to contact a call centre normally leaves one feeling anxious. 99% of the time you’re not going to get what you want. Here is one example that happened to me today with an inbound sales call centre environment. I go to the Travel Insurance Companies website, I […]
I don’t run the 5Rooms Facebook page, but they do a fantastic job. Then again, they have to do a fantastic job, they are a digital retailer. This screen grab is an example of the extremely time consuming nature of social media management. Every questions gets answered, even ones where the answer is staring the […]