I like it when Google release new features. They don’t make a big fuss about it, they don’t even tell their staff it’s coming. They just switch it on and hope we see it. One of the new features on Google is the website preview function. Hit the little magnifying glass icon next to the […]
Living in the Future
I was buzzing through the news today, and it seems we are living in the future. So I stopped what I was doing and started blogging it (which according to Paul Boutin is apparently very old school and ancient history). We’ve got robots that look insanely like real people, scientists think they have figure out […]
Ambi Pur Augmented Reality
Ambi Pur went the extra mile to add value to shoppers experience by using Augmented Reality for an in-store activation. I wrote a post about Augmented Reality a while back questioning whether the platform is being used as a gimmick are adding utility and I feel this is a good example of how the technology […]
Film and 3D for the discerning viewer
As 3D gets better and better it becomes harder for the observer to discern what has been filmed, and what has been created in 3D. Blurring the lines of reality makes it easy to suspend disbelief and become more immersed in the story being told. Good for storytellers. This is a nice example of really […]